Monthly Archives: January 2012

Changing Conferences

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Categories: Building a Company, Conferences

In a previous post, I mentioned that ShipIndex is trying a bunch of new paths. One of those is to change the conferences I attend. Back at the old company I went to library conferences, library conferences, and library conferences. (And there are a lot of those…) In fact, ALA Midwinter is starting off today, and it’ll be the first ALA Annual or Midwinter show I haven’t attended in about 15 years. Now, though, I’ve added genealogy and maritime history conferences to the mix. I’ve attended two National Genealogical Society conferences, in Salt Lake City and in Charleston, SC, and I’ve attended a range of maritime history conferences and one or two maritime museum conferences. (Sometimes they’re combined.)

Of these, library conferences are far and away the most expensive. These are huge productions that cost a fortune for everything. (Internet access through the local providers at PLA, below, starts at a gut-reaming $885, for instance.) While I think that ShipIndex is an incredibly valuable tool for academic libraries (in supporting historians of all stripes) and for public libraries (in supporting genealogists), I apparently haven’t succeeded in getting my message across to librarians. In my career as a librarian and as a library vendor, I’ve attended every ALA Annual and Midwinter conference since about 1997, as well as every ACRL conference since then, plus a bunch of NASIG, UKSG, Charleston, and other conferences. The big ALA shows cost me the most, and I don’t have much to show for them, so this January will be a big change for me: I won’t be going to ALA Midwinter for the first time in a very long time.

There’s much more to the conferences than just meeting with librarians; meeting with other vendors is incredibly valuable, as is seeing what else is happening in the library world, and also just getting together with long-time friends. But the cost is too great, so I’m going to try a different path. I think that, from now on, I’ll focus on attending the ACRL and PLA conferences every other year (they alternate; last year was ACRL, this year is PLA), and attend more of the other conferences, as time allows.

I’m going to give a try at a big genealogy conference in London next month, to bring ShipIndex.org to Europe. Actually, I already have a lot of European (and ANZ) subscribers, which is one reason why I think this will be so good. I’m actively preparing for attending the Who Do You Think You Are? LIVE 2012 conference, and it’s certainly adding a bunch of wrinkles.

At the moment, I’m trying to get personal liability insurance for my very modest booth at the show. This is a requirement for exhibiting at WDYTYALive, but I’ve never had to do that before for shows in the US. The trick is that UK insurance agents don’t want to offer coverage because I’m based in the US, and US agents don’t want to offer coverage for the event because it takes place outside the US. I honestly don’t know how this will get resolved, but I guess it’s just one of the challenges associated with going outside your comfort zone.

If you’re in the London area during WDYTYALive, please come visit the ShipIndex.org stand (311). And if you want a free pass to the conference, send me an email – I think I’ll have a few.

The next conference after WDYTYALive will be a library conference, though – the Public Library Association conference in Philadelphia, in March. Then, in May, I’ll attend the National Genealogical Society conference in Cincinnati. That should be appropriate; I have family in Cincinnati, as that’s where my dad grew up, and he has nephews and family there. If you’ll attend either of those shows, please let me know, and come by to say hello.

2012: A New Year for ShipIndex

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Categories: Building a Company

2012 will be a new and different year for ShipIndex.org, on many levels. We (I; more on that in a bit) are/am changing the direction in a bunch of different ways. I intend to spend a number of blog posts spelling out what those changes look like, and how they’ll impact the site on its own.

As some background, the original ShipIndex.org started back in 1999, while I (Peter) worked as a reference librarian at the University of Washington. It was strictly a side project and wasn’t even at its own domain for quite a while. Eventually, I moved it to ShipIndex.org, and didn’t bother (alas) to purchase ShipIndex.com while I was at it. I scanned and OCR’d the indexes to several dozen important books in maritime history, and put them on the web. I kept working at it until I had about 100,000 citations online, which I thought was a pretty cool number of citations.

The site wasn’t used much, though I didn’t have a good way of tracking that, such as it was. It wasn’t very Google friendly, so it was hard for anyone to find. Then, more importantly, I started another company with my brothers and a high school friend. As that company took off, I had less and less time to devote to ShipIndex. Some time in 2008 or 2009, after lots of corporate and family changes, I decided I wanted to get back to ShipIndex. After all, the truth is (but don’t tell anyone) I care much more about maritime history than I do about e-journal management. Like I said, don’t tell anyone.

 

In 2009, when I left the other company, I wanted to make ShipIndex much bigger (in terms of its database, really) and turn it into a real company. So I got one brother to help me in creating a much more effective and Google-friendly database with a freemium model that (as of the end of 2011) has nearly 2.3 million citations in the complete database.

Frankly, I’m of two minds about the site right now: I am excited about being able to make maritime history easier to access online. I don’t have any problem charging for access to the premium database, as I believe that, for those who are seeking such information, the work I’ve done in creating this database is incredibly valuable: it saves enormous amounts of time when looking for information on specific ships, and also uncovers paths to previously unknown sources of information. I firmly believe that the small cost for the site uncovers incredible new sources of research, and is well worth it.

On the other hand, growth is slower than I’d like, and uptake among institutions, especially, has been disappointing. I’ve exhibited at many library conferences – an industry I know pretty well – and even at institutions that have maritime programs, and where they say they want to at least trial the product, once we all get home and I contact them, they’re no longer interested.

 

As I said, 2012 will be a new year in many ways. One way will be that I intend to share more information than I have in the past about how I’m trying to grow and improve the company, and the challenges I find I’m facing. This could be a mistake: perhaps some will feel that they don’t want to risk purchasing from a company when they discover that, at this point, there’s really only one person hiding behind the curtain. But perhaps more will recognize what I feel I’m trying to do here, in creating a company that provides a true value to genealogists and historians who want to fill the gaps in their research regarding specific ships.

I guess these entries, like many other things I’ve done so far with ShipIndex, will be an experiment. One great thing about ShipIndex.org so far is that it’s been quite an effective space for trying experiments – I can’t tell you how many different things I’ve tried so far. Some have worked; many others haven’t. I’m doing my best to keep trying different things, tossing out those that don’t work, and keeping (and expanding on) those that do.

I’ll keep you posted, and if you have thoughts or opinions on what’s working and what isn’t, I’d love to hear them, either in the comments below, or in an email to peter(at)shipindex(dot)org.